Our Approach:

Three Steps To A Successful Publicity Campaign

Our unconventional approach bridges the gap between cutting-edge digital marketing strategies and traditional PR. We partner with you to help you build trust both with the media and with your ideal clients and customers. Our goal is to help you establish yourself and your company as a true leader in your space. 

1.

Develop Your Media Message 

We’ll work with you to make sure your interviews are compelling, relatable, and fit the media format we’re going after. We’ll help you prepare so that journalists start relying on you as a trusted source, and your interviews are positioned to convert.

2.

Book You For Interviews

We’ll help get you and your products & services featured in a variety of media outlets. Our goal is to 
help you get credibility 
and exposure, and position you as the leader in your industry – and at the same time, generate brand awareness and leads & sales for your company.

3.

Integrate Your PR & Marketing

We’ll develop the strategy and work with our team to integrate your media appearances with your backend systems (sales & marketing campaigns, online advertising, and more). You’ll leverage your time and bring it full circle so that you don’t leave any opportunities on the table.

The Benefits Compound Over Time

Long term, the goal is to attract attention, put you in front of relevant audiences, generate buzz for your company, and your Founder and Brand Story. Over time, we aim to position you as an in-demand expert, so you can benefit from increased brand awareness and consumer demand, and become a true thought leader the media relies on.

Additional optional services include social media and influencer campaign management, media training, press kit development, award submissions, securing speaking engagements, event placement and celebrity seeding. 

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